São Paulo

Having the largest economy by GDP in Latin America and the Southern Hemisphere, the city is home to the São Paulo Stock Exchange. Paulista Avenue is the economic core of São Paulo. The city has the 11th largest GDP in the world, representing alone 10.7% of all Brazilian GDP and 36% of the production of goods and services in the state of São Paulo, being home to 63% of established multinationals in Brazil, and has been responsible for 28% of the national scientific production in 2005.

With one of the world’s fastest-growing metropolitan populations, São Paulo is also the largest city of the Southern Hemisphere and one of the largest conurbations in the world. It is a dynamic late bloomer, having been heavily overshadowed by Rio de Janeiro not only during the colonial era but also throughout the 19th century. Only when coffee became Brazil’s vital export crop in the last decades of the 19th century did São Paulo become a major centre of economic activity with concomitant population growth. Migration, both from Europe and internal, led to great expansion and diversification. When São Paulo served as the main focus of Brazil’s industrialization in the early decades of the 20th century, it rapidly closed the gap with Rio de Janeiro, which shortly before the turn of the century had been 10 times as large.

São Paulo is a cosmopolitan, melting pot city, home to the largest Arab, Italian, Japanese, and Portuguese diasporas, with examples including ethnic neighborhoods of Mercado, Bixiga, and Liberdade respectively. São Paulo is also home to the largest Jewish population in Brazil, with about 75,000 Jews. In 2016, inhabitants of the city were native to over 200 different countries. People from the city are known as paulistanos, while paulistas designates anyone from the state, including the paulistanos. The city’s Latin motto, which it has shared with the battleship and the aircraft carrier named after it, is Non ducor, duco, which translates as “I am not led, I lead.” The city, which is also colloquially known as Sampa or Terra da Garoa (Land of Drizzle), is known for its unreliable weather, the size of its helicopter fleet, its architecture, gastronomy, severe traffic congestion and skyscrapers. São Paulo was one of the host cities of the 1950 and the 2014 FIFA World Cup. Additionally, the city hosted the IV Pan American Games and the São Paulo Indy 300.

Those who visit the State have available more than 5 thousand hosting means in its 645 cities. In addition to over 620 km of beautiful beaches, such as Guarujá and Ubatuba, São Paulo offers rural and ecological tourism in places such as the Serra do Mar State Park and Serra da Bocaina National Park.

In Ilhabela, known as the capital of sailing, dozens of beaches and about 400 waterfalls are the delight of divers.

Cities with European climate, such as Campos do Jordão and São José dos Campos, in addition to caves and waterfalls, many in São Luiz do Paraitinga, are other attractions of the State.